Pharma Customer Segmentation Variables for India and most of the EMs.
Many a time I searched the net for Segmentation variables. Every time I failed.
So,I decided to create one. Here is the list...
Maybe not the perfect one. But, serves to ignite new ideas. It may serve some who wish to just believe in my understanding of the market and go with this list.
Maybe not the perfect one. But, serves to ignite new ideas. It may serve some who wish to just believe in my understanding of the market and go with this list.
Yes! You may take the list as it is..it has over 125 segmentation variables...
The real success of the use lies in selecting the parameter that best suits your brand!
That, I leave it to your Wisdom.
The real success of the use lies in selecting the parameter that best suits your brand!
That, I leave it to your Wisdom.
you may download the file here: my downloads page.
Remember even though it is Pharma specific, with small tweaks here and there it can serve every industry!
If you wish to thank me, please Comment. If you have no comments to offer, Share with others.
